I believe good internal design builds great corporate culture which in turn supports a great brand! These are annual Yearbooks, but I also created calendars, quarterly newsletters, internal event graphics, swag, recruitment materials, org charts, employees reward materials, and outreach event materials—to name just a few projects.

Working as an in-house designer is different from freelancing in many ways: each person asking for a project is a client, but the goal of unifying the brand remains, despite each client’s idea or agenda. It’s not always popular to make decisions that may not completely align with a non-designer’s vision while staying true to the values of good design. I think we succeeded most of the time!

This is a storyboard for a particular year, suggesting to my managers how the different components might morph and pull together. Planning ahead like this is ideal, but we can roll out your brand slowly, piece-by-piece, as well (logos come first, however.) It takes a discussion about where you want to go and how you want to be seen by the outside world.