advertising
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small spaces
Newsprint and program ads, email messages, event teasers and even doorhangers: everyone wants to say a lot in a tiny space. It’s a challenge that requires compromise and creativity.
MIMI BRAATZ & ASSOCIATES,
ADELLE GABRIELSON
AT THOMAS KINKADE,
MARK HANNAH AT SILICON VALLEY COMMUNITY ASSOCIATION,
SAN JOSE SHELTER FOUNDATION
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solving the puzzle
Having worked at a small-to-mid-sized Silicon Valley ad agency for about a third of my career, I’ve designed and collaborated on many ads, large and small, print and digital. I really love the concepting and collaboration with copywriters, or coming up with ideas on my own. I also love solving the layout puzzle: in every ad, everything is important, but some elements are more important than others, and creating the visual hierarchy is an important and fun challenge.
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ideas and comps
Just some layouts I created to present to clients of the ad agency—never published but so fun to do! Except for Sunrise comp, these are my concepts and headlines.
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some awards
If memory serves correctly, these are a few of the ads I worked on that won awards, back in the day. I felt then as I feel now: it’s great to be recognized, but what feels the best and most satisfying is the collaboration, creative flow and seeing the project work just right in its environment. That’s the reward.